Google Health - interview with Missy Krasner

An interesting interview  in several respects, but this caught my eye:
...your big competitive advantage is support of the Continuity of Care Record (CCR) standard, which makes people’s health data readable by both humans and machines.  Can you explain the impact of this on users?
“There are lots of standards in the healthcare industry; it’s alphabet soup.
We took a simple approach: who could help us launch with the best platform for electronic data? We talked to all kinds of doctors asking what is the minimal dataset that you need to pass on if you’re sending a patient over to a specialist, for example? And what kind of messaging format is best for interoperability? They all said CCR, so it was sort of the lowest hanging fruit. Is it the champion gold standard? I would say not. Things will evolve. But for now, it’s a great secure way to get data from one place to another.”

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