Drastic times call for creative measures. Many public libraries sit on a rich vein of data – the borrowing history of their customers – that can be mined & monetized for delivering highly targeted ads. For example, people typically check out books like “What to Expect When You’re Expecting”, “Fodor’s Disneyland for Kids” or “The Official Guide for GMAT Review” for quite specific reasons. Also, hobbies such as canoeing, cooking or calligraphy can be easily discerned from borrowing patterns. That being said, there are many issues that will need to be addressed, such as ensuring advertisers do not get their hands on personally identifiable information (PII), and that regulations like COPPA are complied with.
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