'Big Pharma uses ads that sow hypochondria, raise health fears and sell diseases to adults and their children.
It's no secret that advertising works. Big Pharma wouldn't spend over $4 billion a year on direct-to-consumer advertising if it didn't mean massive profits.
What is more unknown is why drug ads that sow hypochondria, raise health fears and "sell" diseases are often the most common - and effective - even when the drugs themselves are of questionable safety.'
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