Ross Mayfield: SocialText Aims To Be Best Of Breed Office Software: "enterprise software incumbents will enter the market next year. For example Microsoft's Sharepoint will bundle in blogs and wikis and IBM Websphere will have wiki modules. But Ross' theory is that there are a number of 'best of breed' web applications that are well positioned to compete against the big companies.

SocialText itself is positioning itself as 'best of breed wiki application'. Other best of breed apps mentioned by Ross were SixApart (blogs) and Newsgator or Attensa (enterprise RSS). In contrast Sharepoint, said Ross, is a suite that is 'trying to be everything to everybody'. So he believes there is still room for best of breed web innovation."

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