We posted last football season about how pharmaceutical companies were beginning to view former cheerleaders as ideal candidates to be pharmaceutical representatives. The explanation had to do with enthusiasm, of course.... But one cannot help but wonder whether the pharmaceutical marketing folks perhaps had some other characteristics in mind.
That suspicion is raised further by the recent designation of Ms Donna Chiafair, another pharmaceutical representative, as Miss FHM for 2006. FHM is a men's magazine known for publishing revealing pictures of attractive young women. The relevant press release is here. For those interested, a Google search might be much more, shall we say, revealing.
This is all good fun, of course, but raises again questions about how far pharmaceutical companies are willing to go to market their products, and the extent that marketing has taken precedence over science and concerns about patients welfare among their leadership.
Hat tip to PharmaGossip for both stories (here and here).
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