Jon Udell: Hunting the elusive search strategy: this could be about librarians - "Last night an old friend who runs a small software company confessed a secret. When he and his staff answer technical questions for clients, they are often 'only' searching Google. At one point, he even asked a client: 'Do you really want us to search Google for you at $100/hour?' Yes, in fact they did. My friend thought that was crazy. I suggested that it's not as crazy as it sounds. Effective search depends on reservoirs of tacit knowledge and unconscious skill. Some people possess much deeper reservoirs, and/or can tap into them more effectively, than others. That makes them valuable."

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