"It's arrived: the feminisation of the net Graphic: web use Katie Allen, media business correspondent Thursday August 23, 2007 The Guardian Forget the 20-something man playing online fantasy football and selling motorbike parts on eBay.
The internet has a new user. For years cyberspace has been tailored to an audience of mainly young men but for the first time women webusers have taken the lead in key age groups. At the same time an army of silver surfers has emerged and the over 65s are spending more hours online than any other age group.
The latest snapshot of Britain's communications market by regulator Ofcom turns the established assumptions about web users upside down. It also shows all of us spending more time online and on our mobiles than ever before. Watching television, surfing the web, making phone calls and listening to the radio now take up an average 50 hours a week.
While TV watching, radio listening and home phone use have all fallen since 2002, our daily minutes on the web have doubled. The UK has the most active internet population in Europe thanks to widely available broadband connections that are getting cheaper every year."
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