The write-read-edit circuit on the web can be very public and very fast, as the exchanges over Robert Scoble's take on social search shows. One of the ironies of his presentation was that his vidwo wasn't going to be findable through a search engine. Original video via the screen below. Assuming Robert is wrong, the episode shows how difficult it is to think beyond Google. Just today Google got me pretty quickly to this book, which I've wanted to read for a while now.

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