People want to be able to collect, and securely store, and share their private health care information which is today scattered all over the place, with doctor A and doctor B and hospital C, and wherever they were born. When you need it, it's very hard to recreate. If you're the family health manager -- the mom trying to take care of the kids -- you'd like to have all that in one spot. And oh by the way, by having that data in a data store that's accessible to third party applications, you might be able to get more value out of it.
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