But what about social computing in the Enterprise? Enterprise Social Computing metrics are in their infancy. Take one recent example. A large pharmaceutical company switches from a range of ad hoc user-introduced social computing tools to a strategic platform. Gartner reports that 7000 internal websites are sitting on the new platform. And says that this has 'fostered information sharing and collaboration'.
Really? Maybe these are 7000 little used silos. What the Gartner report doesn't say is that a site at Pfizer is considered active if it is used once a month. That's not very often for a tool that supports the lifecycle of a team. How many sites would there be if the metric was once a day? We don't know - the question for Gartner and other independent analysts is - what are the reliable metrics about enterprise social computing to base investment and management decisions on?
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