Peddling Paranoia


Image Courtesy: www.adbusters.org



Peddling paranoia
Selling cures for imaginary diseases is where the drug industry really rakes in the cash, argues Alan Cassels. Real need barely enters the picture.



'To create ‘new’ diseases Berman says drug companies hire public relations agencies and work with academics. ‘You find a professor working in a university and fund that professor to write a book, or to do a media tour around the country. Or you find a public figure, a sports figure or an actor, to go around and meet and work with journalists, and to do work with public forums, so you literally create this need.’ '


'Many people still believe that medicine is a noble pursuit, dedicated to curing humankind’s ills. But the reality is that ‘cure’ is passé. According to Alex Hittle, a biotech analyst at AG Edwards in St Louis: ‘We sometimes joke that when you’re doing a clinical trial, there are two possible disasters. The first disaster is if you kill people. The second disaster is if you cure them. The truly good drugs are the ones you can use chronically for a long, long time.’ '

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