Big Tobacco's Slimy New Ploy to Trick Smokers Into Thinking There Are "Healthier" Cigarettes

'June 22 marks the first time in American history that terms like light, ultra-light, low, mild and medium can no longer legally be used in the marketing and sale of cigarettes. The United States will be the 71st country (we're behind, of course) to outlaw the labeling of cigarettes as "light" -- an underhanded ploy promoting the idea that certain cigarettes have lower tar and nicotine content than others.'




'Already major light brands are being repackaged with colors associated with, well, lightness. Camel Lights will be Camel Blues. Marlboro Lights and Ultra-Lights will, respectively, be Marlboro Gold and Silver. Pall Malls previously trumpeted as filtered, lights and lights menthol will now come in a rainbow of colors intended to convey tobacco "intensity" -- red, blue and orange.'


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