By Dr.Mercola
What Does an "All Natural" Label Claim Really Mean?
'Zero. Zilch. Nada. Zip.
The natural food label on a processed food has no standard definition and really no meaning at all. The term is only regulated on meat and poultry, for which an item labeled natural may not contain any artificial flavors, colors or chemical preservatives.
But in the processed food arena, a "natural" product can be virtually anything -- genetically modified, full of pesticides, made with corn syrup, additives, preservatives and artificial ingredients. Most are also heavily processed.
It is because of this very vagueness that 7-Up is able to claim it's "100% natural" and still be within its legal rights. It's also due to this misleading nature that many consumers are fooled into buying foods labeled as "natural" in the belief they're better for their health, when in reality they can be complete junk.
But you can expect that food manufacturers will continue to use natural label claims for as long as possible. Products labeled as "natural" or "sustainable" account for $50 billion annually, or 8 percent of total retail grocery sales, so don't expect them to disappear from your grocery store anytime soon.'
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