The organization is working to shed its image as a pleasure-based club of a privileged few who have the time to linger for hours at the dining table.
'Slow Food began in 1986 when Carlo Petrini, a journalist, staged a successful protest against plans to build a McDonald's on the Spanish Steps of Rome. Since then, the movement has turned into an organization that's been through many transformations, and is currently working to shed its image as a pleasure-based club of a privileged few who have the time and means to linger for hours at the dining table.
"I'm sick of masturbatory gourmets, people who smell a glass of Bordeaux for half an hour and speak divinely, as if they are priests, 'Oh, it has the wonderful smell of horse sweat,'" Petrini emphasized at a press conference during the 2008 Slow Food convention. He started Terra Madre in 2004 to help bring Slow Food in line with its mission of supporting food that's "good, clean, and fair."'
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