'He reminded the packed auditorium that while we Portlanders may be blessed with farmers markets and organic produce that comes from our rich and agriculturally diverse Willamette Valley, most of our population is stocking their shelves with these products.
But Pollan’s message wasn’t to point out our obsession with bad food. It was to point out our obsession with attempting to make bad food sound healthy. Our path has ventured far away from a holistic approach to one based on looking at food as simply a collection of nutrients and vitamins. We’re seduced by packaging instead of sticking to foods that we know are inherently good for us – the foods that don’t need a branded, flashy box boasting the amount of vitamins and minerals are contained within.'
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