Big Pharma Spends $95 Thousand Per Doctor on Marketing Each Year

  'You've likely seen your doctor using a nifty mobile phone application, called Epocrates, before writing a prescription. Such a clever device—and your doc didn't have to pay a penny for it. But you do. You pay for it in terms of adverse effects, less effective drugs, and money. Lots of money. 

Mobile devices are the big new thing in pharmaceutical marketing, and one company now dominates the industry: Epocrates. Clever name that, but it plays on the name of Hippocrates, whose oath includes a statement that a doctor should first do no harm. That oath is shredded by Epocrates' Big Pharma connections and funding by advertisements.'

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