'It used to be joked that a consultant is someone who borrows your watch to tell you what time it is. These days, the opportunist is Big Pharma, which raises your insurance premiums and taxes while providing you "low-priced" drugs that you paid for.
How did Pharma get a good third of the United States taking antidepressants, statins, and Purple Pills, albeit at low prices? By selling the diseases of depression, high cholesterol, and gastroesophageal reflux disease, or GERD. Supply-driven marketing, also known as "Have Drug - Need Disease and Patients," not only turns the nation into pill-popping hypochondriacs, it distracts from Pharma's drought of real drugs for real medical problems.
Of course, not all diseases are Wall Street pleasers. To be a true blockbuster disease, a condition must (1) really exist but have huge diagnostic "wiggle room" and no clear-cut test, (2) be potentially serious with "silent symptoms" said to "only get worse" if untreated, (3) be "underrecognized," "underreported" with "barriers" to treatment, (4) explain hitherto vague health problems a patient has had, (5) have a catchy name - ED, ADHD, RLS, Low T or IBS - and instant medical identity, and (6) need an expensive new drug that has no generic equivalent.
Here are some potential blockbuster diseases Pharma hopes you get in 2012.'
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