
'The United States is experiencing a food-quality renaissance. An increase in the number of farmers’ markets and “eat local” campaigns, a growing awareness of food quality, and a desire to appreciate the story behind the product are all influencing the way Americans are buying and consuming food. While we are still largely a nation of fast-food addicts and all-you-can-eat buffet aficionados, more and more people today are starting to care less about the size of the serving than about the quality and story of its ingredients. This awakening is not limited to those who can afford the luxury of finer foods. It extends -- and indeed originates -- from a basic need to reconnect with health, history, and the awareness of nutrition’s role in our very existence.'
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