Whole Foods Imposes One-Year Deadline on Brands to Drop Bogus Organic Claims



'The Organic Consumers Association (OCA), the nation's largest consumer group dedicated to organic integrity, is pleased the nation's largest natural products retailer Whole Foods Market is taking action to address widespread organic labeling fraud in personal care. Such brands as Avalon Organics, Nature's Gate and Giovanni, make organic claims on products whose main cleansing and moisturizing ingredients are generally made without any organic material whatsoever and are usually composed in significant part from petrochemicals.'


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