By Dr. Mercola
'The manner in which prescription drugs are marketed today can be readily understood if you read the 1928 book "Propaganda," by Edward Bernays, the father of PR.
Bernays knew that public relations business was less about selling things than about creating the conditions for things to sell themselves.
Pharmaceutical marketers, following in his footsteps, sell drugs by selling diseases -- a system known as "disease branding." Illnesses such as panic disorder, restless legs syndrome, bipolar disorder, and ADHD were once considered rare until a marketing campaign transformed the brand in order to sell more drugs.'
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