'Packaged, so-called “all-natural” foods. They’re coming at you — fast and strong. As this recent article in the Chicago Tribune points out, all the big players in processed food manufacturing are jumping on the bandwagon of “all-natural” and “healthy” foods:
The companies that introduced products such as Doritos, Miracle Whip, Butterfinger and the venti caramel Frappuccino now maintain that the future lies in the health and wellness category.
A wave of products expected to hit grocery stores in the next year will raise the ante for shoppers’ attention and compete for their trust. What constitutes “healthy” will ultimately be decided by consumers at the cash register.
Apparently the big wigs are starting to notice that health-conscious consumers are chipping away at their market share. So, they’re making changes. They’re making processed foods “healthier” in the hopes of appealing to this growing segment of the population with the allure of products that “align with organic principles” without actually carrying the heavy price tag of organics.'
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