“Once upon a time, in the year 2000, Annette and Ken Fischer decided to start a business supplying healthy nutrient dense products like coconut oil, dried berries, and spices over the Internet. They started the business in their home in the remote forests of Minnesota and named it Wilderness Family Naturals.
The couple worked hard, involved their children as helpers, and gradually grew the business so much that they had to move it out of their house to a small town about twenty miles away, so they’d have regular mail and delivery service and the ability to hire employees. After another couple years, they moved to even larger facilities in the neighboring town of Silver Bay, a town of 2,000 people.
Soon Wilderness Family Naturals was the town’s second largest employer, with close to thirty people, and it was selling its coconut oil, dried berries, and herbs to people all around the U.S.'
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